Halcyon Equity Partners is excited to announce its strategic minority investment in ERGON Foods Group (“ERGON”), an all-encompassing premium Mediterranean lifestyle brand that integrates distinctive hospitality concepts, experiential dining and artisanal Greek food retail, with a growing global reach currently in Greece, Middle East and the United Kingdom. ERGON is known for its innovative approach, seamlessly uniting diverse concepts under one strong and recognizable brand identity. The investment aligns with Halcyon’s strategy of investing in the “Best of Greece”, by supporting a unique fast growing Greek premium lifestyle brand with global growth trajectory.
Founded in 2008 by Thomas and George Douzis, ERGON began as a family business in Thessaloniki, Greece, with a vision to celebrate and promote authentic Greek products. Over the years, it has grown into a globally recognized Mediterranean lifestyle brand, with a presence in key destinations across Europe and the Middle East. ERGON stands out as the only Greek brand that seamlessly integrates the broader Mediterranean experience through a curated network of hotels, restaurants, delis, and markets — all united under one distinctive brand identity.
Some of ERGON’s most unique and recognisable concepts include Ergon Agora, a hybrid grocerant store, ERGON House, a “foodie hotel”, and ERGON Bakehouse, a unique hospitality concept integrating an artisanal bakery. Concepts like these set ERGON apart from the competition and provide customers the sought-after immersive Mediterranean experience.
ERGON’s multi-concept business model is ideally positioned to capture the growing global appetite for Mediterranean culture and premium lifestyle experiences. By blending authentic food, immersive dining, and design-led hospitality, the brand offers a differentiated platform with strong potential for expansion into high-growth international markets.
Alongside its core hospitality concepts, ERGON has developed a dynamic portfolio of sub-brands, including ERGON Originals, a carefully selected range of premium goods, including PDO-certified products, that reflect the brand’s commitment to authenticity, sustainability, and elevated quality, 72H, a contemporary bakery rooted in traditional techniques; Balboa, a 90s-inspired street food concept; and ERGON Originals, a curated retail brand featuring Greek-designed objects, clothing, and lifestyle goods. The group also expands into FMCG and lifestyle brands such as The Serras (artisanal chips), Naked Swim (sparkling herbal teas), Eddy (fruit smoothies), and Hero (paper bottled water). These brands reflect ERGON’s commitment to innovation, craftsmanship, and a holistic approach to Mediterranean living.
“This investment perfectly embodies Halcyon Equity Partners ‘Invest in the Best of Greece’ strategy, as we back high-growth, Greek companies with unique product offerings and the potential to scale globally. ERGON Foods is the absolute best example of a Greek success story, revolutionizing the way people experience Greek and Mediterranean food globally. With our support, we aim to accelerate its expansion and create a global point of reference for Mediterranean food and lifestyle.”, said Eleni Bathianaki, Managing Partner at Halcyon Equity Partners.
“What began as a passionate family venture has evolved into an international company with an ambitious mission: to become the global ambassador of the Mediterranean lifestyle. This collaboration with Halcyon Equity Partners is not just about growth; it’s about shared vision, passion, and genuine connection with the remarkable individuals behind it. Together, we are about to rocket-fuel ERGON’s expansion, bringing our artisanal Mediterranean products, flagship Agoras, and F&B-led hospitality projects, ERGON Houses, to iconic locations around the world. Our dream is bold — to showcase the richness of Greek culinary culture and creativity on a grand scale, creating immersive experiences that remain true to our authenticity, values, and roots. This partnership gives us the strength and momentum to reach new heights, and I couldn’t be more excited for the journey ahead.”, stated Thomas Douzis, Founder and CEO of ERGON Foods Group
Halcyon Equity Partners will actively support ERGON’s expansion and strengthen its global footprint by providing growth capital to open new flagship locations both domestically and internationally. The focus will be on expanding ERGON’s presence in Europe and the Middle East while also assisting the company in maximizing operational efficiencies, strengthening its management structure, and forging strategic partnerships to unlock new revenue streams and support global scale-up.
Both Halcyon and ERGON are committed to sustainability and responsible business practices. ERGON has long worked with small Greek producers, promoting sustainable farming methods and ethical sourcing. Halcyon’s investment will further strengthen these efforts, supporting local communities and enhancing the brand’s sustainability initiatives.
We extend our sincere gratitude to Deloitte Greece, Grant Thornton Greece, Koutalidis Law Firm, Lambadarios Law Firm, and Pantelis Rokkos (Prime Law) for their dedicated efforts in making this collaboration a reality.
About Halcyon Equity Partners S.C.A. SICAR
Halcyon Equity Partners S.C.A. SICAR is a private equity fund that invests in mature Scale-up and Growth SMEs & Small Mid-Caps in Greece, with the goal of driving their growth. With AuM of more than €170Μ, Halcyon Equity Partners focuses on companies with strong management teams across various sectors, depicting a competitive edge and a scalable business model, showing strong growth potential.